It's the Team, Stupid!

Great companies always have a great team behind it.

If you are starting out, make sure you form a strong and well balanced team. Choosing a room mate or a good friend is never good criteria to form a startup team. Evaluate the strengths of each before making the final decision.

Most of us out there believe that having a great product is enough and the team does not matter. It may seem like that for people starting out, but in reality, only those companies go the distance which have an exceptional team behind them. The others just simply fizzle out. Investors understand this phenomenon and therefore, make it a point to always meet up with the team and do a thorough evaluation of individuals behind the idea. They understand the power of a strong team which can even make a mediocre products become sensational.

Employees tend to look at their managers as role models. Having a weak leader would mean dissatisfied employees or even worse creating a culture of under performance. Just like investors, even customers tend to shy away from companies with weak team players. No one likes to do business with companies that may not be strong enough to work with them. Therefore, make sure you do not let the weak linger on for too long. The longer you have them in your team, the more it will hurt you.

Intel, Microsoft, Apple, Oracle, Cisco, Sun Microsystems are just some of the examples of companies with a great team starting out. The stories of their founders are told and retold all over the world, not because they were exceptional individuals, but that they worked together as a great team to deliver on ideas and innovation which were far ahead of their time. All of them had competitors starting out and companies that mimicked their design and philosophy. But decades later, they have survived as market leaders in their areas of expertise while others with mediocre teams have fizzled out.

So when starting out or hiring individuals, make sure you have the right mix of the team. That is one important decision that you will make to lengthen the time of your company. Remember, you are as strong as your weakest member.